Volkswagen said Friday it will remove billboards in New York, Los Angeles and Miami after receiving complaints that a word used in an advertisement was offensive to Hispanics.
The ad for the new GTI 2006 had a photo of the sports car accompanied by the words "Turbo-Cojones." Cojones, which means testicles in Spanish, has become a casually used term for boldness or guts in English but has never lost its more vulgar connotations in its native language.
The billboards will be replaced with two ads, with one saying "Here today, gone tamale" and the other "Kick a little gracias."
21 March 2006
Volkswagen Removes Billboards From 3 Cities After Complaints
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment