Here's some classic marketing mumbo-jumbo for you:
"Even ISA Bodywear's Andreas Sallmann, the guy who came up with the idea, admits that the scientific evidence linking cell phones to reduced male fertility is ambiguous at best. "But if a risk exists, I make it possible to avoid it," he told Le Matin, a French-language newspaper in Switzerland."
I wonder if they come in boxers, briefs AND banana hammocks?
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